Personal project for Japanese sake bar, located in Tokyo. Japan is a very popular tourist attraction and preferred destination for many western tourists. Often, they travel to the country to learn more about Japanese art, music and it’s people. Japanese anime has enormous fan base around the world. My goal was to create a bar for manga and anime fans, which is more serious and stylish than the typical ones.

The identity includes mostly stock images of different Manga characters.

Nowadays it's easy to find a freelance Manga Artist, who will be willing to draw unique characters, that will match the Bar's identity. Despite that, I've used what I could find throughout the web, so I can create the presentation's overall style.

The bar should be targeted towards middle-class tourists (English speaking).

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