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DESIGN A SIGN UP PROCESS FOR CRYPTOCURRENCY TRADING PLATFORM

The logo of the website is made of oblique type combined with a symbol. Since cryptocurrency trading is fast paced the cursive font conveys movement, speed and dynamic. The symbol represents the letter A and an arrow pointing upwards (made of negative space). I decided to use arrow pointing upwards because I want the brand to be perceived from the viewer as a one offering opportunity for financial growth, development and possibilities.

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For the site's color palette, I'm using the 60-30-10 principle, which consists of 60% of a dominant color, 30% of secondary color and 10% accent. The last one will be the color choice for the buttons and links, leading throughout the main user flow.

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User Persona

The User Persona for this project is a 21 Years old college student, who lives in an economically developed country (Western Europe or United States). He has a passion for crypto trading, since that is one of his income sources. He loves playing video games and owns the newest modern Smartphone and Laptop.

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Wireframes

The main concern of the user persona while operating with the product are security and easy navigation. That is the main reason why I decided to implement 2 Step Verification in the wireframes and eventually in the high-fidellity prototype.

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The look and feel of the app is like a modern video game in order to be more familiar with the User Persona. My purpose was to create a visually appealing product to younger generations that at the same time looks reliable and secure.

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