Case Study‍

Reusable coffee cup's landing page, packaging and logo.

Logo

The symbol conveys ideas like heat, classical coffee products and technology.

‍Color‍

I decided to give a very classical coffee to go look on the prductand all brand assets. I'm using orange color as main brand color. The target audience of ReFeel are people who enjoy warm coffee inbetween their day to day tasks like work and family. ReFeel could be further developed as providing its customer base option for product individualisation (different cp olor, textures etc.) Orange symbolises warmth and is easily recognisable around as a color for a coffee to go cup.

Typography‍

As a font choice I decided to go with a boutique yet not too over the top look. I want the customers of ReFeel to experience trust and culture, without trying to add extremely avanguard typography.

Landing Page

Decided to design the page ina subtle-brualist way . Bright colors, sketch illustrations and contour icons. All suits well with the color and font choice. The landing page contains information for the product, its features, easy way to order it and additional CTA for the ReFeel application. The page functions as an online store, app landing page and small coffee-encyclopedia.