Case Study‍

SWIFT™ is a personal packaging, brand and web project. It's about an isotonic drink made for active people. It's customers are people at the age range between 22 and 36.‍

Colors‍

The brand colours bright, vibrant combined with a dark blue as a main background color. The orange-blue pair is a great contrast combination, which will stay well on the store shelves.‍

Logotype‍

The logotype is dynamic, bold and sporty, while at the same time it's simple and clean.

Typography‍

For the typography choice, I've used mainly Helvetica since this is a good sans serif typeface suitable for both digital und print assets.
Helvetica is also proved with time to be very reliable typography solution.

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